Architects are a particular category of entrepreneurs who are often, alas, subject to frustration. A question frequently haunts them: “How to find clients for an architect?”
Professionals have studied for years and after unacceptable exams, free internships close to exploitation, finally the blessed degree. It does not end here: state exam to qualify, and after immense sacrifices the mortgage to open first studio. So how to get new clients for interior design business? Let’s find out.
Often the search for clients for architects leads us to the end of our strength, and so we abandon our initial dreams of glory. We would have liked to design works of art, and instead we find ourselves designing brick parallelepipeds with doors and windows. Finding new customers is often a difficult task, and for this reason we bow to the most disparate requests in order to make ends meet. Let’s see possibilities available to you online.
Google My Business to Promote an Architect
Google my business is a free tool that you have already used countless times. If you have searched for a restaurant, a bar or an online mechanic you will have noticed the tab that shows Google to suggest those close to you.
Google my business is a free tool you can use to convince people looking for an architect in your area to contact you, ask for a quote or simply to entice them to find out more about you and your work. The first thing you will need to do is check if your listing has already been created, and ask for ownership, or create it from scratch.
Within you’re my business profile you will need to fill in all the required information: Address, opening hours, description of the business, photographs of yourself and of the office. Of course, that’s not all. It’s not enough to just create your account and then forget about it. This platform also needs to be continually updated with the latest information, latest jobs, offers, and so on. Other than that, you can also get support from Foyr Neo.
Be Found More Easily By Users
In this country there are nearly 60.36 million people and of these, 82% have access to the internet. We need to be aware of this because your potential customers are among them and we need to:
- Understand how to be found
- Know where they are looking
- As they seek
- What they are looking for
You can’t deny that your potential customers acquire information even offline, while they are having an aperitif with a friend. But be assured that almost everyone also goes to Google to ask the questions they have not had the courage or the desire to ask them. So you have to find out what they ask Google. Now start the search, what you will find yourself in front of are a series of searches that people are already doing on Google.
Among these you will find questions that you can answer directly on your blog and in some cases the article will be able to position itself among the first results. This way you will drive traffic to your website. There are two ways to rank in the search results. Search engine optimization (subject that you must learn or entrust to an expert consultant) and Google ads, which are paid. Of course, you can’t rank in search engines without having your own website.